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Econolite

Econolite is a intelligent transportation brand that offers traffic solution in engineering, manufacturing, software, field services in repair and installation. Econolite and PTV Group are now united under Umovity.

I collaborated with other marketing team members to standarized new branding styles throughout all collateral and social media graphics. This included reviewing previous collateral, updating content, visual stylization, and proofreading.

Along with our senior multimedia specialist, we coordinated a social media posting library and schedule to increase our posting rate by 50% resulting in an +2% month by month Linkedin engagement since August 2023.

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