The two founders of PRISM Bags, Rachel Lee and Helen Lee collaborated with me to redesign a line of packaging to adapt to PRISM Bags' wide size range of products to fit the brand’s message and visual aesthetic. As a primary e-commerce business, we understood the importance of creating a holistic experience that will build a lasting impression on our customers. We wanted our customers to feel that the product will empower, energize and help them reach their goals. I aimed to translate that fast-paced energy through different design elements like slanted lines, brush text, and dynamic geometry and highlight our brand messages.
I focused on different aspects of feminine empowerment and created a multifaceted geometric design based on the faces of a refined diamond for the final packaging. The design reflects the diversity of lifestyles in each woman and highlights PRISM Handbag's core message, "Carry On, With Purpose."
Each package is mailed with a Thank You card with an informational hangtag and sealed with a motivational sticker. Hangtags are attached to products sold in person at boutique stores and artisan markets like The Hive Market and Maum Market.
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